Media Guidelines
As the old saying goes, “You never get a second chance to make a first impression.” That is why any communication concerning Jamestown College needs to be as professional and consistent as possible. Initial contact with Jamestown College often occurs through printed materials such as letters, brochures, advertising and the Internet. For these reasons it is important that your visual materials project a clear, consistent image that reflects the character and quality of the institution.
A consistent presentation of Jamestown College is an integral part of our “brand” in the marketplace. It helps build name recognition and advances our mission. The success of this program, which includes everything from advertising and publications to stationary, business cards, Web sites, press releases, and so on, depends on the employees at Jamestown College.
The Office of Institutional Advancement has a twofold purpose in relations to media: to keep the campus and greater community informed and engaged and to promote the image of Jamestown College. This is accomplished through institutional publications, advertising, media relations, and through helping departments with these projects and their special events. The following is a list of rules and regulations set forth by the Office of Institutional Advancement.
Visual Identity
In order to maintain graphic integrity, authorized vendors and organizations that need to reproduce the official logo or other official graphics must obtain permission from the Office of Institutional Advancement rather than attempt to recreate graphic material or copy from the internet.
Graphic Design Services
The Office of Institutional Advancement is responsible for the design of printed materials. The graphic design staff is available to assist in the design and complete production of virtually any visual item including, but not limited to: flyers, brochures, newsletters, program sheets, posters, printed material for Internet, Alumni & Friends magazine, recruitment publications including search pieces, bounce back materials, view books, event invitations, and any other materials used.
College Name
Jamestown College should be spelled out on first reference in publication text. For in-house publications only, on second reference JC or the College may be used. For all outside publications Jamestown College should be used in full.
College Logos
Using the official logo eliminates the confusion of different visual messages and helps to maintain a more uniform identity for Jamestown College. With four distinct identity elements, please choose a logo with the following information in mind:
- The updated version of our previous logo, this modern design is considered the Official College Logo.
- A traditional mark for Jamestown College, the seal is more distinguished.
- The Jimmie Knight is the official symbol of the Jamestown College Booster Club. This logo may also be used to represent the college in athletics, apparel, publications and off-campus communications. Additional color variations are available on page 5 of the media guide.
- The single block-style “J” will replace the interlocking JC as the acceptable symbol representing Jamestown College. Every effort should be made by the campus community to use this symbol when referring to the college. Additional color variations are available on page 5 of the media guide.
The Official Jamestown College logo should always appear on the following publications:recruitment material for students, catalogs and class schedules, external publications (including student activities), college and department newsletters, forms, development publications, college policy publications, college stationery and business cards, recruitment materials for faculty and staff and all advertising.
Unofficial Logos
Other graphic identities may be considered by completing the following Organizational Graphic Identity Form. This form must receive Approval of the graphic identity by the office of institutional advancement.
College Colors
The official colors of Jamestown College are black, orange and white. The official orange color is PANTONE Matching System (PMS) solid (spot) color 172. Because PMS solid colors are guides for mixing ink, paint, and other pigments, they can only be approximated in process-color (four-color) printing and on Web pages.
Athletics
In an effort to maintain consistency all athletic teams must be represented using the official college logo, the college “J” or the Jimmie Knight (this includes uniforms, apparel, and letterheads). When reference is made to the “Jimmies” it should be done so after Jamestown College. Any deviation from the above-mentioned must have prior approval from the Office of Institutional Advancement.
Use of JC and Jimmies
Please refrain from referring to Jamestown College as JC or Jimmies unless Jamestown College has been previously identified.
Use of the Tagline
All efforts should be made to refrain from using any tagline other than the standard “Your Success. Our Tradition” or “Your Journey to Success.” Please see the Office of Institutional Advancement for consideration of alternate taglines.
Time Frame for Publications
The office is a support entity for the whole College, not just certain departments. Please allow TWO weeks (initial consultation to printed piece) for brochures, posters and other publications requiring design and copywriting which are printed internally. Projects that require external printing may take up to THREE weeks for completion.
Initial Consultation
The first step in beginning a project is to complete the Media Request Form located on the faculty and staff webpage. Initial consultations will then be conducted with Mika Thorlakson in the Office of Institutional Advancement or Donna Schmitz in the Department of Publications.
Content and Proofreading
It is the sole responsibility of the department, organization, faculty, staff, or administrator(s) submitting the project to make sure the content contained in the publication is correct, updated and proofread before it goes to print. The office of publications services include concept, design, production supervision, consultations and estimates (not proofreading). Obvious grammatical errors may be corrected but the final product must be proofread by the department, organization, etc. who submitted the work.
Internal Vs. External Printing
You have the option of printing your publication in-house or using an external printing source (Note: the publications department is not responsible for the supervision of any printing done by the service department). Please be aware that while using an external printer may provide you with a wider variety of printing options, the cost for doing so is usually significantly more than printing in house. If you are using an external printer you must check with the vendor to see what file formats are acceptable.
Professional Photos
Photographs taken by Professionals (including George Dane, etc.) are to be used exclusively by the Office of Institutional Advancement and the Department of Publications unless prior approval has been granted.
Letterhead and Envelopes
Official envelopes bearing the Jamestown College logo are available in the Service Department. Thank you note cards are also available.
Business Cards
Printed business cards are available through the Office of Institutional Advancement by contacting Erin Klein (ext: 5472).
The Bookstore
The Jamestown College Bookstore should make every effort to comply with this document in the design of apparel and other inventory items made available for sale. Exceptions should be reviewed with the IA office together with the V.P. for Business Affairs.
Non-compliance
If you or your group is found to be in violation of the media guidelines Jamestown College reserves the right to deny funding for your project.
